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Our Experience

Our roll-call of past projects is unusual – they're not just design concepts, they resulted in highly successful products that are out there, being used.

What do we do differently?

Every successful new product design needs several important ingredients:

  • Innovative ideas – a different perspective breeds new insights
  • Context sensitivity – products that not only respect but delight
  • Fresh aesthetics – whether a design for now or to last down the years
  • Creative engineering – innovative approaches to technical challenges at every stage
  • Physiological awareness – achieving natural, predictable physical interactions

Each of the products that leave our stable contains these essential ingredients, and sets them apart from their competitors.

 
Baby Stroller
Baby Stroller
Client
undisclosed
Summary
Hyphen partnered with a start-up company to design this off-road-capable 'system' stroller. features a super-compact and easy fold, bi-directional seat, and cot.
Electronic banking prototypes
Electronic banking prototypes
Client
undisclosed
Summary
In an update for Hyphen's exciting industrial design project for the developing world, here are the latest batch of prototype designs seen being assembled in our studio.
McLaren P1 supercar - configurator desk
McLaren P1 supercar - configurat...
Client
McLaren Automotive
Summary
Having worked with McLaren to create the mobile 'up-sell' or configurator kits, for their ever-growing stable of thoroughbred supercars, Hyphen were asked to help create a critical part of the P1 'reveal room' experience...
AXIA LED Luminaire
AXIA LED Luminaire
Client
URBIS (Part of the Schréder Group)
Summary
The AXIA LED Luminaire is Hyphen's second, mass-market luminaire for one of the world's biggest street lighting groups.
McLaren Mobile Configurator Case
McLaren Mobile Configurator Case
Client
McLaren Automotive / Fitch London
Summary
Global brand agency Fitch drafted in Hyphen to help them design and realize the mobile customer configurator kits for the worldwide dealers of McLaren's new supercars, the MP4-12C and P1.
Ezicaddy powered golf trolley
Ezicaddy powered golf trolley
Client
EziCaddy
Summary
The EziCaddy powered golf trolleys are a great example of Hyphen's innovation process, driven by user experience and ergonomics.
Professional power tool range
Professional power tool range
Client
Genvon Group (formerly Wang Sing)
Summary
Brand development and product design of a fresh, strong professional power tool range for the European market for a large Chinese branded tool manufacturer.
FIGO garden frame connector
FIGO garden frame connector
Client
FIGO Products
Summary
Hyphen Design created this truly innovative new garden product in partnership with an inventor who had become frustrated with the difficulty she experienced in building garden frames for protecting grown-at-home vegetables from birds and pests.
Newlife Sewing Machine
Newlife Sewing Machine
Client
International Sewing Machines, Iran
Summary
Newlife is a classically designed, mid-range sewing machine range for the domestic market. Hyphen developed a product design language and brand image for ISM in their push to expand their European market share.
Playforever Toys
Playforever Toys
Client
Playforever
Summary
3D CAD surface modelling, detailed design, resolving and production engineering of a very high quality range of wheeled and winged toys.
World's most comfortable goggles
World's most comfortable goggles
Client
SPEEDO UK
Summary
The Active Multiseal goggle is an innovative unisex swimming goggle design with unsurpassed fit and comfort.
VAC 5 Wound heal promoter
VAC 5 Wound heal promoter
Client
KCI Medical
Summary
A new, highly compact vacuum assisted wound therapy device designed for multiple usage scenarios and environments.
Lobster 700TV Mobile Phone
Lobster 700TV Mobile Phone
Client
Virgin Mobile
Summary
Hyphen created the styling for this unique design of mobile phone, capable of receiving live broadcast TV over the DAB network.
TT Compact Styler
TT Compact Styler
Client
Tangle Teezer
Summary
The award-winning Tangle Teezer for on the move. Perfect for handbags or suitcases.
TT Magic Flowerpot
TT Magic Flowerpot
Client
Tangle Teezer
Summary
The Magic Flowerpot aims to end children's fears of the often painful hair brushing experience.
Men's Fashion Swimming Goggle
Men's Fashion Swimming Goggle
Client
SPEEDO UK
Summary
Seasonal fashion swimming goggles.
TOMY Megasketcher
TOMY Megasketcher
Client
TOMY
Summary
Hyphen designed a series of different Megasketcher products for TOMY, which remain timeless classics with lasting appeal.
Gartenkraft Hose Reel
Gartenkraft Hose Reel
Client
Zhenjiang Starmatrix Group
Summary
Chinese manufacturer Starmatrix chose Hyphen to produce a distinctive and original design of retractable garden hose, with lasting appeal, for their new Gartenkraft brand of products for the European market.
BikeMike motorcycle intercom
BikeMike motorcycle intercom
Client
Oxford Products
Summary
Concept design work for a new range of motorcycle intercoms, from basic intercom function only, to models including integrated radio and bluetooth connectivity.
Maximiser battery charger
Maximiser battery charger
Client
Oxford Products
Summary
Product concept design for a vehicle battery charger and conditioner for UK motorcycle and cycle accessories company, Oxford Products.
Quartz Disc Lock
Quartz Disc Lock
Client
Oxford Products
Summary
A motorcycle security lock designed to attach through the holes of a front brake disc. Styled to create the feeling of strength and impenetrability.
Fisco Surveyor long tape
Fisco Surveyor long tape
Client
Fisco Tools (Hultafors Group)
Summary
The Surveyor long tape is a measuring tool designed for professionals such as builders, surveyors and groundsmen; and a very good representation of Hyphen's skills, combining applied ergonomics, intuitive interaction and function, appropriate styling and very high quality engineering.
TOMY Get-a-letter
TOMY Get-a-letter
Client
TOMY
Summary
TOMY set Hyphen the brief to take a toy concept, licensed from an inventor, and turn it into a fun, interactive and educational toy.
Hill-Billy Compact Plus
Hill-Billy Compact Plus
Client
Powakaddy International
Summary
The Hill-Billy Compact Plus was designed to replace a golf trolley that had been central to the Hill-Billy brand for a number of years.
Monitor Audio I-Deck
Monitor Audio I-Deck
Client
Monitor Audio
Summary
The i-Deck was one of the first dedicated hi-fi docking systems designed specifically for Apple's new breed of iPods.
Low Cost Anemometer
Low Cost Anemometer
Client
Airflow / TSI Instruments
Summary
A compact, easy to use and solidly built digital rotating vane anemometer, replacing three existing products in the Airflow range.
Avantix Mobile Rail Ticketing Machine
Avantix Mobile Rail Ticketing Ma...
Client
SchlumbergerSema
Summary
Hyphen were chosen by SchlumbergerSema to design from concept to production, a new hand-held ticketing system for use across the UK’s rail networks.
B&Q own brand power tools
B&Q own brand power tools
Client
B&Q
Summary
In 2003 Hyphen were asked to redesign B&Q's range of 16 budget power tools, the Performance Power range, at the time consisting of a disparate pack of tools of varying styles and colourways.
BerryBuddy desk charger
BerryBuddy desk charger
Client
Innov 8 Systems
Summary
Desktop charging cradle suitable for multiple Blackberry phone models that allows charging and computer syncing.
Cleanaer Air Purification device
Cleanaer Air Purification device
Client
Atrium Innovation
Summary
The Cleanaer is an air purification product designed to be suitable for both home and contract environments.
DISHMATIC washing up brush
DISHMATIC washing up brush
Client
EasyDO Products
Summary
Augmenting the range of EasyDO's eco product brand DISHMATIC with an all-new refillable washing up brush, with backwards compatible sponge and scourer refills, for a very cost driven market.
CPAP mask for pre-term babies
CPAP mask for pre-term babies
Client
EME Healthcare
Summary
The Millennium Products Award-winning nasal mask is designed to help premature babies breathe whilst in intensive care, and is the first non-invasive ‘Continuous Positive Airway Pressure’ system to cater for the special needs of newborn babies.
EVOLO high efficiency streetlight
EVOLO high efficiency streetlight
Client
Urbis Lighting
Summary
The EVOLO is a highly adaptable and affordable, all-aluminium luminaire, designed to make the most of the latest high-efficiency lamp technology.
Seat Post Bicycle Pump
Seat Post Bicycle Pump
Client
Zorin
Summary
Working with the client's patented idea, Hyphen created a unique and robust bicycle pump design incorporated into the bottom of a seat post.

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