Having worked with McLaren to create the mobile 'up-sell' or configurator kits, for their ever-growing stable of thoroughbred supercars, Hyphen were asked to help create a critical part of the P1 'reveal room' experience...
The P1 configurator desk stores all the materials, finishes and options, and displays them exquisitely in the McLaren P1 reveal room: the exclusive sanctity in the heart of McLaren global headquarters where the privileged costumers of the McLaren P1 supercar are invited to come and select the options that will make their P1 one of the most unique and exclusive cars on the road.