Augmenting the range of EasyDO's eco product brand DISHMATIC with an all-new refillable washing up brush, with backwards compatible sponge and scourer refills, for a very cost driven market.
EasyDO's key drivers for this project were:
Increase features and benefits;
Maintain very tight manufacturing cost targets;
Develop a clean style with a high level of comfort and ergonomic consideration;
Increase user satisfaction;
Backwards compatibility for the sponge and scourer refill plates.
EasyDO products are made almost entirely of recycled plastics.
Hyphen has worked with EasyDo for approximately 10 years, helping them expand their brands and product range.