Global brand agency Fitch drafted in Hyphen to help them design and realize the mobile customer configurator kits for the worldwide dealers of McLaren's new supercars, the MP4-12C and P1.
Hyphen have, so far, supplied Mclaren with over 100 of the cases, which contain all the paint, material and trim options for Mclaren's much anticipated new range of sports and supercars. The cases are designed to be taken outside the dealers for visiting customers in their homes, and give the customers a chance to choose paint color, fabric choices, upholstery stitching color, wheel color and brake caliper color, while embodying the marque's values of supreme quality and attention to detail.
Fitch developed the outline concept of the case with Mclaren as part of a the larger project to design the dealership experience and communication material. Fitch then turned to Hyphen for the difficult task of turning the concept into a complete, manufactured solution and supplying the finished kits direct to Mclaren.
Hyphen also designed and supplied a shelf-mounted version of the kit for inside the dealerships.
The kit has been widely described by prestige car dealers as the most sophisticated up-sell kit in existence.