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06:23:2011

Creating the Mclaren customer experience

Hyphen has worked with global design and branding agency Fitch to create the in-dealer and mobile car configuration kits that enable customers to specify and personalise their MP4-12C Mclaren sports car.

Collaborating with Fitch, Hyphen designed, sourced manufacturing and supplied the complete, bespoke kits direct to Mclaren Automotive for delivery to their dealers, worldwide.

For more information see the Mclaren case study on our projects page.

 

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